We've been renting an apartment in Palma's old town for the past two weeks - although we're about to head on the road again around Mallorca for five days of pick-ups of photos Terry couldn't get the first trip round due to cloudy weather. I love the streets of Palma's old city (pictured), especially at night, and I must admit I'm going to miss them, even though we've only had a short time here. While the old town lacks the buzz of other parts of Palma - there are very few restaurants in this area of the city, and just a few cafes and bars a couple of blocks away, it's the tranquility and moodiness of this part of the city that's so appealling.

When my co-writer and photo- grapher husband Terry and I aren't on the road doing research, and therefore don't need to move hotels every night or two, we prefer to try a few hotels in a city and then spend the rest of the time in an apartment. If we're working on a city guidebook for big cities such as Buenos Aires or Amsterdam or Milan, then we might spend a couple of months or more holed up in a place, pounding the pavements most days, writing in the afternoons and evenings, then heading out at night to try restaurants and bars. Our aim during these stints is to live like locals and get to know the locals as much as we can so we can find those hidden gems only locals and expats know about. Mallorca has been no different, except, because the island is small, we've spent just a couple of weeks in the city of Palma, and the rest of the time on the road, driving around the island. We spent two weeks in this sprawling, rustic-chic apartment in a renovated historic building in the old city owned by a lovely man (a former fashion designer) who has as much character and charm as the atmospheric accommodation he rents out. I found the place on Owners Direct, an excellent site which (along with vrbo.com) I've used all over the world and absolutely love because there's no middle man. You can check them both out here. Is renting apartments something you do when travelling? And how often would you rent and why?

Of course experiencing local culture is not high on every traveller's list of priorities - as we were often reminded in Mallorca. Some people simply want to lie in the sun and read a book, others just want to have fun with friends, and they don't care where they do it. But when I write, I write with a different audience in mind - one for whom experiencing local culture, language, history, art, and cuisine and so on are just as important than lying by a pool. Unfortunately, Mallorca has for too long focused its sights on promoting sun and sand - or bucket and spade - tourism. And through its efforts to make the holiday experience for sunworshippers cheap and easy, the island has lost much of its culture and destroyed some of its coastline in the process. I'm talking about the wall-to-wall high-rise hotels, the once-pretty coves now backed by ugly concrete apartment blocks, the menus in four languages and featuring beef stroganof and fish and chips, and an abundance of tacky souvenir shops, Irish bars, British pubs, betting shops, and lap-dancing clubs. This is what I don't like about Mallorca. Mass tourism in its ugliest form. And sadly, it can be a challenge to escape it. It's not a handful of towns that have given over to package tourists, as is the case in Cyprus, but a whole stretch of coastline west of Palma, another in the north, and dozens of other spots in the east and south. And don't think Mallorcans are happy about this. Most we met are not - especially the younger generation - but they seem powerless to do anything about it and admit they've lost control. Why? Because much of the development is foreign-owned. Mallorca makes a great case study for how not to develop tourism. But on a positive note, it's also a brilliant candidate for an experiment in sustainable tourism and how to turn a destination around.

I love shooting signs on our travels. They reveal so much about a place, its culture, norms, codes of conduct and acceptable behaviour - all of which can often be in conflict, or at least very stark contrast to those of tourists visiting the place. Many churches (and mosques) throughout the world require modest dress codes of visitors. In Italy, the signs outside churches prohibit you from entering in shorts, short skirts and revealing tops. In Mallorca, the typical tourist's street 'attire' warrants this sign. If you saw people walking around the street, you'd completely understand. At Palma airport, minutes after a young male British traveller arrived and collected his luggage from the baggage carousel, he was already pulling off his t-shirt.

That was the salutation I saw on at least a dozen emails from hotels and PRs on the Balearic island of Mallorca, Spain (also known as Majorca) while I was organizing our current trip, one in which my husband/co-author Terry is shooting thousands of images for several guidebooks and I'm updating one guidebook. Yet during the first couple of days here the skies were grey and cloudy, ruining the possibility of Terry getting good shots in the south and east coast, while yesterday the south-west coast, the last leg of our road trip, was hazy from the high humidity. The days in between were just gorgeous though, although sweltering hot, reminding us of Dubai. We've now finished the main road trip, although we'll have a few more days of pick-ups to do, and are in Palma in an apartment we're renting for a couple of weeks. As I'm busy writing now, there's no time for blogging today - which is frustrating because there's so much I want to share with you, including our stopover in Singapore, our latest news from Dubai, the Venice Biennale, and of course I have so much to tell you about Mallorca. But for now, I'm just going to have to share this vista of sunny Mallorca.

Mallorca became one of Europe’s most popular summer destinations for a reason. There’s no denying the island boasts stunning beaches. Unless you have a boat, though, it’s impossible to escape the crowds; don’t believe anybody who tells you any different. Even beaches proclaimed by locals as Mallorca’s most off-the-beaten-track were crowded when we recently went to investigate. Don’t even think about Magaluf, Palma Nova or Cala Millor, these are the spots to lay your towel – or rent a sun-bed!

* ES TRENC – for many sun-worshippers, this is Mallorca’s most sublime stretch of sand. Popular with naturists, this long, skinny beach is certainly a beauty, with pristine, aquamarine water and snowy sand. Reached by dirt roads and tracks through small sand dunes, it may not be the easiest beach to get to, but it still gets crowded.

* TRAMUNTANA MOUNTAINS – while you’ll need a boat to get to the best swimming spots on the spectacular coast skirting the majestic Tramuntana mountain range, there are some alluring beaches that can be reached by skinny tortuous roads, including Cala de Sa Calobra and the slightly more accessible, Cala de Deià. While it's not an easy drive to reach them (especially Sa Calobra), and it’s mindboggling how buses get here, they get very busy and it’s a long hot walk from the car park in summer.

* PORTO COLOM – several tiny crescent-shaped sandy beaches on an attractive bay; they’re miniscule but picturesque, backed by pine trees, with casual beach cafés overlooking the water. A marina and fishing town with cute fishing sheds beneath colourful houses, and good restaurants and bars, Porto Colom is one of the most alluring and laidback of Mallorca’s holiday towns. It's incredibly popular with Germans and Scandinavians who rent houses or dock their yachts at the marina for a while; most signs and menus are in German.

See part 2 for more beaches... pictured? Let me know if you can guess. This one was hugely popular but difficult to locate, and it's in my least favorite part of Mallorca I have to say.